Operations7 min readOwnlyReal Strategy Team
Running AI visibility through Legal, Brand and regional sign-off
A RACI, change classes with SLAs and an audit trail — so fixes ship in days, not quarters.
Agents
Payment plan factCommunity answer
Strategist
Arabic FAQ
Brand
Press brief
Legal
Escrow claim
Regional
RU localisation
Live
Handover fact ✓
In most enterprises the fix isn't slow because it's hard. It's slow because nobody owns the route from "the AI is wrong" to "the correct page is live in four languages." GEO becomes an operating problem, and operating problems need a map.
Who does what
| Activity | Agents | Strategist | Brand | Legal | Regional |
|---|---|---|---|---|---|
| Answer monitoring | R | A | I | — | I |
| Fact corrections | R | A | C | C | I |
| New content and FAQs | R | A | C | C (if claims) | C |
| Regulated claims (escrow, yields) | — | R | C | A | C |
| Localisation | R | A | C | — | C |
| Monthly share-of-answer review | R | A | I | I | I |
R responsible · A accountable · C consulted · I informed. A template to adapt, not a fixed model.
Change classes and SLAs
Not every change needs every approver. Sorting changes into classes up front is what gets a factual correction out in two days, not six weeks.
A
Factual correctionBrand check
48 hB
New content or FAQBrand + regional
5 daysC
Regulated or financial claimBrand + Legal + regional
10 daysExample SLAs. Set them together with Legal before the first change ships.
The audit trail
Every change should answer four questions months later: what changed, why, who approved it, and did the answer move?
2026-08-12 09:14 DETECT AI chat · UAE · EN "handover 2028" (wrong)
2026-08-12 11:02 TRACE source: portal listing (2023)
2026-08-12 16:40 CHANGE facts page v14 · class A
2026-08-13 10:05 APPROVE Brand · M. Haddad
2026-08-13 10:30 PUBLISH EN + AR · portal update requested
2026-09-05 08:00 VERIFY answer corrected · 24 days
Lines we don't cross
- No fake reviews, personas or undisclosed paid placements.
- No claims that Legal hasn't seen, however small.
- No blocking of AI crawlers as a shortcut.
- No "set and forget". Every class A fix is re-checked until it holds on every surface.
