Self-check6 min readOwnlyReal Strategy Team
How to check what ChatGPT says about your business — free, in 30 minutes
A question set, a scoring sheet and the four numbers worth writing down every month.
Short answer
Write 20 questions your buyers really ask, run each in four assistants in fresh chats, and log four things: are you mentioned, in what position, is it accurate, and which sources are cited. Repeat monthly.
You don't need a tool to start. You need a fixed question set, a spreadsheet and half an hour — the discipline matters more than the software.
01Step by step
- 1Write the question set20 real questions: 5 ‘best X for Y’, 5 comparisons with competitors, 5 about your brand, 5 problems you solve.
- 2Use fresh sessionsNew or temporary chat, no custom instructions. Otherwise the assistant tailors answers to you.
- 3Ask each question three timesAnswers vary. Count a mention if you appear in at least two of three runs.
- 4Log four fieldsMentioned, position, facts correct, sources cited.
- 5Repeat on the same day each monthSame questions, same assistants. Trends are the signal.
| Question type | Example prompt |
|---|---|
| Best-for | What's the best accounting firm for startups in Lisbon? |
| Comparison | Is [you] or [competitor] better for a 20-person team? |
| Brand | What do you know about [you]? Are they reliable? |
| Problem | How do I get my restaurant's menu to show up in Google? |
| Local | Recommend a pediatric dentist near Brooklyn Heights |
02What a first scorecard looks like
Mention rate — 20 questions, four assistants
ChatGPT
6/20
Gemini
9/20
Perplexity
4/20
Copilot
5/20
30%Mention rate: questions where you appear
#3Average position when mentioned
2 / 5Brand facts stated correctly
11Distinct sources cited — your target list
The ‘sources cited’ column is the most useful one: it's a ready-made list of the sites you need to be on.
Questions people also ask
Which assistants should I test?
The ones your buyers use. For most markets: ChatGPT, Google (AI Overviews and Gemini), Perplexity and Copilot.
When is a paid tool worth it?
Once you track more than ~50 questions, or several markets and languages, manual checks stop scaling.
Want this checked for your brand, across markets and languages?
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